8 Ways To Get People To Visit Your Web Site Again and Again

by Bina Omar

Getting visitors to your web site is not one of the easiest things to do especially if you've only just set up your web site. The trick here is to find as many ways as possible to get the visitors, that do visit your site, to come back again and again.

Here are 8 ways you can achieve this:

1. Start a blog

Yes, everyone else, including my grandmother, has a blog.You should start one too. A blog is a great way to get your visitors to return to your web site. Especially if you frequently update it with entries that are relevant to your visitors' needs. And also that occasional odd entry on what's happening in your personal life. A blog can greatly increase the personal touch of your web site. And your visitors are more likely to come back.

2. Start a forum

An active discussion forum may be all that you need to attract repeat visitors to your web site. You'll generally get two types of visitors to your active forum. a) One who seeks help and cool.gif one who provides help. If your forum is active with these two types of visitors, you can almost guarantee repeat (as well as new) visits for many times to come.

3. Provide a free useful tool

Every one loves free stuffs. Try and provide a free online tool, that's hosted on your web site of course.If your tool is very useful to your visitors, they will come again and again to use this tool. Example of tools include a banner creator, web site popularity checker, or html generator etc.

4. Free Stuff

Don't just stop there. People really love to get free stuff. List free stuff on your web site. It could be software, services, sample products, e-books etc. The freebies should be related to your web site topic. Keep the freebies coming and your visitors will return regulary. You could maybe add a monthly freebie to your site.

5. Encourage feedback

Have a section on your web site or open a forum especially for visitor and subscriber feedback. You could write a small line at the bottom of the articles on your page to invite readers to leave feedback about the article. Or get your subscribers to leave feedback on your ezine topic for that month. Make sure you reply to their feedback. Not only will this increase repeat visitors to your site, but you'll also
have happy subscribers.

6. Publish an online version of your ezine

Though email ezines are popular and wide spread, you should also publish an online version of your ezine at your web site. There are bound to be some subscribers who would prefer the online version. This would bring them back to your web site.

7. Original Content

This is by far the best way to get your visitors to come back for more. Give your visitors content they can't read anywhere else. I'm not saying all your content has to be 100% original, but a portion of your web site should have original information. People will usually read information they haven't read before.

8. Prize Drawings

Hold an ongoing prize drawing on your web site. The prizes should be something of interest or value to your subscribers. Most people who enter will continually revisit your web site to get the results.

There you go. 8 ways to get your web site visitors coming
back for more.

八种让你的访客"流连忘返"的小妙招

作者:Bina Omar

对于站点来说,如何增加访问量是一个难题,尤其在建站之初.下面罗列的方法,主要是针对如何为站点带来访问量(而准备的),让这些访客"流连忘返"小窍门.

1 建立一个博客

没错，包括我的祖母在内，每个人都有博客.你也应该为自己建立一个.博客是一个吸引访客再度造访的良策.尤其是你经常更新(添加)你的访客所需内容的时候.同时(博客也可以为你纪录生活中那些希奇古怪的事情.一个博客可以让访客更近距离地接触站点，并且促使他们的再度造访.

2 建立一个论坛

一个气氛活跃的论坛或许是你唯一需要为你的站点增加回头率所做的事情.你需要两种访客来活跃你的论坛的气氛:一种是寻求帮助的,另一种是乐于助人的.如果这两种会员的数量可以得到保证的话,几乎可以说你的论坛的活跃度也就有了保障.

3 提供实用性高且免费的工具

每个人都爱免费的东西.如果你提供一种供给访客在线使用的工具,且这种工具实用性很高的话,他们自然会不断重复访问.例如制作banner,站点信息基本测试,或是HTML助手等等都是不错的选择.(*)

4 免费产品

不要在此止步,人们其实非常乐于获得免费的产品,不管是软件，服务,样品,电子书籍等等.当然，这些免费产品必须和你站点的内容有关联.为了保证访客能够不断地重复访问你的站点，你也至少要做到每月更新.

5 鼓励反馈意见

开设相应的栏目或者准备一个论坛,专门提供给访客提供反馈意见.你可以在文章的开头或结尾写上一小行以鼓励访客留下反馈意见,或者在电子杂志上(**)留下相应的位置,让订阅者及时提交反馈意见.你要尽量保证回复这些反馈的意见.这不仅能够为你带来访客,也会让这些订阅者感到高兴.

6 提供在线阅读的电子杂志版本

尽管通过mail发送的电子周刊的普及率已经很高，但是你仍然需要在你的站点上提供在线阅读的版本.对于那些喜爱在线阅读的访客来说，此举可以促使他们的再度访问.

7 内容原汁原味

这是到目前为止,能够促使访客再度造访效果最好的办法.给你的访客提供些他们无法在别处获得信息(内容).当然，我并非指所有内容必须100%原创,但是你的站点中至少有大部分的内容必须(符合此条件).人们大多挑选他们从未阅读过的信息(进行阅览).

8 涂鸦比赛

在站点上举办一次涂鸦比赛吧!奖品必须是对于你的访客来说具有一定价值(意义)的,并且是他们所感兴趣的东西.大多数的参加者会(在提交作品之后)继续造访,看看自己是否得奖.

现在你只了，这就是所谓的"让你的访客流连忘返的妙招".

*原文中的几个常用的小软件,我的确拿捏不准如何翻译过来比较好，建议大家尽量看原文;

**ezine是一种电子期刊的名称,因为不知道熟悉度如何,所以用电子期刊代替.